💬 Context

When does the problem occur?

• Travelers face challenges when seeking unique and affordable options for stay (accommodations).

😡 Problem

What is the root cause of the problem?

• Limited access to diverse and affordable accommodations for travelers.

👀 Alternatives

What do customers do now to fix the problem?

• Travelers may opt for traditional hotels, motels, or rental agencies.

👫 Customers

Who has the problem most often?

• Travelers seeking unique, personalized, and affordable accommodation.

👿 Emotional Impact

How does the customer feel?

• Travelers may feel frustrated with limited options and a lack of variety.

📊 Quantifiable Impact

What is the measurable impact?

• Increased satisfaction, positive reviews from travelers, and # of bookings.

👎 Alternative Shortcomings

What are the “-” of the alternatives?

• Traditional lodging options may lack uniqueness and personalization.