😡 Problem

List your customers’s top 3 problems:

😃 Solution

Outline possible solution for each problem:

🤯 UVP

Single, clear, compelling that turns an unaware visitor into an interested prospect:

🤫 Unfair Advantage

Something that can’t be easily copied or bought:

👫 Customer Seg.

List your target customers and users:

👀 Existing Alt.

List how these problems are solved today:

📊 Key Metrics

List key numbers telling how your business is doing today:

🧠 High-level Concept

List your X for Y analogy (eg: YouTube = Flickr for videos):

🛒 Channels

List your path to customers:

🏃‍♀️ Early Adopters

List characteristics of your ideal customer:

💵 Cost Structure

List your fixed and variable costs:

💸 Revenue Streams

List your sources of revenue: