😡 Problem

List your customers’s top 3 problems:

• Limited access to unique and affordable accommodations for travelers.

😃 Solution

Outline possible solution for each problem:

• An online platform connecting travelers with diverse, affordable, and unique accommodations.

🤯 UVP

Single, clear, compelling that turns an unaware visitor into an interested prospect:

• Access to a global network of unique accommodations.

🤫 Unfair Advantage

Something that can’t be easily copied or bought:

• Established brand and user trust.
• Robust review system ensuring reliability and safety for travelers.

👫 Customer Seg.

List your target customers and users:

• Travelers seeking unique, personalized experiences.

👀 Existing Alt.

List how these problems are solved today:

• Traditional hotels and motels.
• Rental agencies and vacation home rentals.
• Friend and family accommodations.

📊 Key Metrics

List key numbers telling how your business is doing today:

• of bookings and reservations.

• Customer satisfaction ratings.

🧠 High-level Concept

List your X for Y analogy (eg: YouTube = Flickr for videos):

• A peer-to-peer marketplace for lodging, disrupting traditional hospitality.

🛒 Channels

List your path to customers:

• Online marketing and social media.
• Partnerships with travel influencers and bloggers.
• SEO for online visibility.

🏃‍♀️ Early Adopters

List characteristics of your ideal customer:

• Tech-savvy travelers seeking alternatives to traditional lodging.

💵 Cost Structure

List your fixed and variable costs:

• Marketing and advertising.
• Technology development and maintenance.
• Customer support and dispute resolution.

💸 Revenue Streams

List your sources of revenue:

• Commission-based model on bookings.